Blog

Marketing your school open day

Marketing your school open day

It’s the start of a new term and that time of year when your next school open day is high on the agenda. The planning and preparation that goes into the events themselves are no doubt taking up a lot of your time but more than that will be the need to publicise the...

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Communicating your school performance

Communicating your school performance

It is that time of year when attention turns to results. As we welcome the A-level results and await the anticipated GCSE results, it is a time when school performance is very much in the spotlight. As a school, how do you share your results with parents? Where do...

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A School Website that Works Harder

A School Website that Works Harder

A school website is often a prospective parent’s first port of call for information about a school. It is therefore critical to portray the right impression. From the design, photographs and appearance to the functionality and ease of use, all will play a part in...

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How peer reviews help with marketing your school

How peer reviews help with marketing your school

Have you considered what influences a parent’s decision to choose your school? Traditionally it would be the recommendation of friends and family amongst other factors like the school prospectus and the appearance and general reputation of the school. Whilst these...

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Marketing your business whatever industry you are in

Marketing your business whatever industry you are in

Marketing and brand design are essential elements of every business. Business owners may have a clear and multi-faceted vision of what they need to achieve, with clear aims and objectives, but are lacking the expertise to bring the many elements of their vision...

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Getting ahead for the next academic year

Getting ahead for the next academic year

Now that we are approaching the final part of this academic year your thoughts may be turning to 2017/2018 and the list of things that you need to prepare. If you have been considering a new school website, require the design and production of new open day marketing...

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Marketing solutions for an extensive selection of clients

Marketing solutions for an extensive selection of clients

Whilst Smarter Reach specialises in marketing solutions for a number of schools, it’s not the only thing we do. Our experience in providing marketing solutions, and the diversity of our team, has brought us opportunities with many types of businesses. Consider...

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An integral part of school marketing

An integral part of school marketing

A prospectus is one of the most important pieces of school marketing material. It is often the first thing a parent sees and will form initial impressions of the school. Before parents have even found dates of open days, most will have visited the school website or...

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Materials that engage with your target audience

Materials that engage with your target audience

Sometimes, the biggest challenge for a marketing campaign is effectively engaging with and catching the attention of the target audience. For this particular project, engaging the audience was our primary objective. The brief from the Quest Academy (Coloma Trust) was...

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E-newsletter Design and Management

E-newsletter Design and Management

Old Palace of John Whitgift, an independent school for girls in Croydon, asked Smarter Reach to produce an e-newsletter to communicate news and events to past students and other interested parties. The newsletter needed to be easy to read on tablets, mobile and...

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A holistic approach to marketing

A holistic approach to marketing

When it comes to marketing a school or educational organisation, it can be a challenge knowing where to start. Who will build your website, design and produce your prospectus, manage your social media pages? Ideally, you need a single point of contact proficient in...

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Marketing for a New School Application

Marketing for a New School Application

Smarter Reach was asked to help The Crescent School publicise its application to the Department for Education to open an 11-18 Secondary School in Croydon, with a brief to raise awareness, advertise events information and produce high quality hard copy marketing...

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School websites that deliver a better user experience

School websites that deliver a better user experience

It’s not often that parents take the time to put pen to paper / fingers to keys to express their enthusiasm for a new school website but that is exactly what happened when Kensington Avenue Primary School launched theirs. Smarter Reach’s brief was to design a website...

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Bad weather communications and school closures

Bad weather communications and school closures

With recent snowfall across large parts of the UK, the one question asked by many parents was, “Is our school open?” Whilst some schools rely upon “calling trees” or local Council communications in the event of a Snow Day closure, there are far more efficient ways to...

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