Blog

More Than Marketing for Schools

More Than Marketing for Schools

Whilst Smarter Reach specialises in marketing for schools, it’s not the only thing we do. Our experience in marketing, and the diversity of our team, has brought us opportunities with many types of businesses. Consider Stargazer; an international cosmetic company....

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An integral part of school marketing

An integral part of school marketing

A prospectus is one of the most important pieces of school marketing material. It is often the first thing a parent sees and will form initial impressions of the school. Before parents have even found dates of open days, most will have visited the school website or...

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Materials that engage with your target audience

Materials that engage with your target audience

Sometimes, the biggest challenge for a marketing campaign is effectively engaging with and catching the attention of the target audience. For this particular project, engaging the audience was our primary objective. The brief from the Quest Academy (Coloma Trust) was...

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E-newsletter Design and Management

E-newsletter Design and Management

Old Palace of John Whitgift, an independent school for girls in Croydon, asked Smarter Reach to produce an e-newsletter to communicate news and events to past students and other interested parties. The newsletter needed to be easy to read on tablets, mobile and...

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A holistic approach to marketing

A holistic approach to marketing

When it comes to marketing a school or educational organisation, it can be a challenge knowing where to start. Who will build your website, design and produce your prospectus, manage your social media pages? Ideally, you need a single point of contact proficient in...

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Marketing for a New School Application

Marketing for a New School Application

Smarter Reach was asked to help The Crescent School publicise its application to the Department for Education to open an 11-18 Secondary School in Croydon, with a brief to raise awareness, advertise events information and produce high quality hard copy marketing...

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School websites that deliver a better user experience

School websites that deliver a better user experience

It’s not often that parents take the time to put pen to paper / fingers to keys to express their enthusiasm for a new school website but that is exactly what happened when Kensington Avenue Primary School launched theirs. Smarter Reach’s brief was to design a website...

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Bad weather communications and school closures

Bad weather communications and school closures

With recent snowfall across large parts of the UK, the one question asked by many parents was, “Is our school open?” Whilst some schools rely upon “calling trees” or local Council communications in the event of a Snow Day closure, there are far more efficient ways to...

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Marketing for Schools… it’s what we do!

Marketing for Schools… it’s what we do!

With years of experience in the education sector, the team at Smarter Reach knows what it takes to effectively market your school, academy or Trust. From the way you showcase your school premises to how you communicate with parents, we have it covered. We offer every...

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Merry Christmas from the team at Smarter Reach!

Merry Christmas from the team at Smarter Reach!

It's been our best year yet and we would like to wish all our clients and soon-to-be clients a very Merry Christmas and a Happy New Year. We very much look forward to working with you in 2017. All the Best, Ana and Vicky...

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Promotional Flyers for Schools

Promotional Flyers for Schools

How do you currently communicate your school’s success to the wider community? Perhaps you want to spread the news of excellent results or publicise a community event. Some schools struggle with communication beyond notes in children’s book bags. Smarter Reach can...

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Is your school’s website meeting the needs of parents?

Is your school’s website meeting the needs of parents?

In a recent study by Web Foundry, a majority of the 1,000 parents surveyed reported that the quality of their school’s website needed improvement. 20% of parents stated that the layout required improvement, while a further 20% reported that the information was out of...

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Confidence in your school’s marketing

Confidence in your school’s marketing

Smarter Reach is often approached by schools that require help aligning their marketing or creating a new “brand image”. Whilst staff may have ideas in mind, assistance is required to bring all the relevant elements together in a way that best represents the school or...

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Providing marketing solutions for Multi Academy Trusts

Providing marketing solutions for Multi Academy Trusts

Ensuring a consistent marketing message across all schools belonging to a Multi Academy Trust can be a challenge. Smarter Reach can consult, design and implement a thematic strategy that works across all media, from printed materials to digital advertising and online...

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Ensuring your School Open Day is an experience to remember

Ensuring your School Open Day is an experience to remember

When it comes to the preparation for your school Open Day, there are numerous elements to consider. Whilst your school prospectus, Open Day advertising and banners are important and will encourage people to attend on the day, prospective parents deserve a polished,...

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