Sometimes, the biggest challenge for a marketing campaign is effectively engaging with and catching the attention of the target audience. For this particular project, engaging the audience was our primary objective. The brief from the Quest Academy (Coloma Trust) was to produce a series of posters to encourage 16-18 year olds to seriously consider their prospects, with an eye-catching design that remained true to the Academy’s well-established brand image.
The posters needed to capture the imagination of the students and talk to them in a language they identify with – we used emojis and succinct, to-the-point messages. As you can see from the images, the six posters say a lot without saying a lot. 👍
If this has inspired you to look at something similar for your school marketing, please get in touch.