When it comes to your marketing your school, if you have been doing the same thing for some years perhaps it is time to review things and look for new school marketing ideas.
Let’s take a look at just a few school marketing ideas and examples of what we offer:
Does your school website do everything that it could be doing? While you may think that your website is doing a satisfactory job of informing parents with its current information, what about the whole host of things it could be doing for you? Does your website offer the following elements?
- School calendar – An integrated calendar lets you put all of the important dates in a place where everyone can access them and even sync them automatically to their computer or smartphone / tablet
- News and events – Is the school closed due to the weather? Have you won a special award? These are all things that you can include on your website
- Mobile responsive – Can parents access your website from their phone or tablet? Does it look as good on a small screen as it does on a computer?
- Results and performance – These are important criteria for many parents when selecting a school and an Ofsted statutory requirement for school websites. As a parent’s research often begins online, it is an excellent idea to share this information in a prominent place
Social media design and management
Facebook and Twitter are both excellent ways to communicate news, success and general awareness of your school. Sometimes it can be hard to stay on top of though. What you need are professionally branded and regularly updated pages that engage with your audience. This is something that we already offer to many schools, and when it comes to school marketing ideas, it should be on your list. Did you know that you can also setup your website to automatically send news and events info to your school’s social media channels? This hugely reduces the drain on your valuable school resources.
So often, children come out of school with bits of paper that never quite make it to the parents. If they do, they end up in pockets, on the bottom of piles of paper or if you are lucky, stuck to the fridge! Electronic newsletters are an excellent alternative as they get sent directly to the parent and can be stored for future reference. Did you know it’s also possible to design an eNewsletter that auto-populates from your website content? No more time wasted copying and pasting text into Publisher or Word!
In addition to this, we offer a whole host of marketing solutions including traditional and digital forms of marketing. From newspaper advertisements to an online prospectus, if you need inspiration and help with school marketing ideas then talk to us.