“IF A PICTURE IS WORTH A THOUSAND WORDS, A VIDEO SAYS IT ALL”
Videos are an effective and accessible way for schools to market themselves. A video can be used across all digital channels, embedded in your website or included in your email marketing campaign. Videos convey far more than pictures and images. They show prospective parents your facilities, staff and children at work and give an accurate representation of your school’s values and its character. They are easy to share using social media platforms such as Facebook, Google+ and LinkedIn. A video is far easier for busy parents to consume than a lengthy and wordy prospectus.
A professionally scripted, well-presented and expertly edited video of the right length is key. It must be long enough to deliver key information effectively but short enough to guarantee the attention of the viewer.