Blog

We’ve had the pleasure recently of getting to know the staff and students at Woodcote High School. Woodcote joined The Collegiate Trust a few months ago; the third secondary school in this expanding trust. As part of the “on-boarding” package we offered to the Trust,...

The South East Learning Alliance contacted us about creating a new website to promote their teacher training and development programmes. Whilst they had a brochure already in circulation, they had no online presence and were not feeling that their logo and branding...

Did you know that St Mary’s Catholic High School is one of the oldest schools in Croydon? We’ve worked with them recently on a number of design projects including a new school prospectus, sets of pull-up banners and even new signs for their posh new toilets (no photos...

At Smarter Reach, we love a challenge! And this was no small one: We were asked if it was possible to create a dual-language website… in English and Korean! This was no small feat for us, given that we have no Korean speakers / readers on our team and, of course, even...

It’s been a bit quiet on the blog here over the last few months. And with good reason! Smarter Reach founder, Vicky, has been working 3 days a week with the Croydon College Group, as Interim Marketing Director. What started out as a “Could you help us out for a couple...

Schools need to invest in marketing to present their offer, nurture existing stakeholders, raise their profile and differentiate themselves from competitors. So far, so obvious. But should you hire your own marketing staff or work with a marketing agency? Smarter...

Let’s assume that you have gone to some trouble and expense to produce a beautiful logo, website and prospectus – even gone the whole hog and invested in a purposeful brand identity and development programme. By now, you will have come to appreciate the importance and...

When you’re considering all the factors that go into making your school successful, creating a logo might not seem like a top priority. “Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind. Don’t listen to that voice; it...

When it comes to marketing your school, if you have been doing the same things over and over again then now might be a good time to look for some new, fresh ideas. In this blog, you’ll find just a few suggestions that Smarter Reach can help you with. School Website...

Nothing beats seeing your school in person, but that may not be possible at this unusual time. That's why it is essential that you have a really comprehensive promotional video. Smarter Reach takes away the headache of putting a great video together and, whilst every...

It would be no exaggeration to say that COVID-19 has presented the education system with a set of challenges never before experienced. In the past, the worst disruption to the daily routine has come from extreme weather or leaky pipes and broken heating systems which...

Thanks to Ofsted regulations, your school website must house all your important information. So, does this mean that a printed prospectus is any less important? Certainly not - in fact, if anything, it means that there is now much more space within your prospectus to...

Here’s an idea. Why not turn your enrichment programme into a beautifully illustrated poster featuring the trips and adventures your pupils can look forward to in the weeks and months ahead? This way you can inform and grow their anticipation of these events, each one...

If you want to shout about your Sixth Formers' post-16 destinations, here’s a great idea… It’s actually just an extremely eye-catching poster – but a lot of work goes into it! Simply give us a list of your recent university admissions and we’ll incorporate their names...