It would be no exaggeration to say that COVID-19 has presented the education system with a set of challenges never before experienced. In the past, the worst disruption to the daily routine has come from extreme weather or leaky pipes and broken heating systems which have required schools to close. Since March, the whole country has entered unchartered territory with the government advising when schools can open, who can go to school and when. As we write this, no one is quite sure how things will evolve in September or indeed if there will be some new kind of “normal”.
Finding a Way to Communicate with Parents
For many schools, the need for constant and effective communication with staff and parents has become paramount. With children not at school, and a focus on reducing transmission of the virus, bits of paper in book bags are no longer feasible.
In light of this, schools are looking for a way to communicate the ever-evolving messages and updates to parents. The good news is, there are lots of platforms on which this can be achieved. With an up to date website which has the functionality to post messages, an e-newsletter system and social media that is regularly updated, you have many channels to reach parents when you need to.
Immediate Response to Ever-Changing Circumstances
These methods of communication are immediate. No sooner has the Prime Minister made his latest announcements, then parents are expecting an update. If you have something urgent to deliver you can update your e-communications and get your message out there to the wider community as soon as you are ready.
How Can We Help?
At Smarter Reach, we have extensive experience in these methods of digital marketing and can help you navigate these unchartered territories. We can help, advise, set up and manage these tools for you leaving you to get on with the demanding role of running your school. Please get in touch to discuss how we can help.