Smarter Reach was asked to help The Crescent School publicise its application to the Department for Education to open an 11-18 Secondary School in Croydon, with a brief to raise awareness, advertise events information and produce high quality hard copy marketing materials.

Posters, pop-up banners and flyers were produced with a strong brand image, which was then carried over to Facebook, where a combination of sponsored posts, events and daily news posts were used. Important stakeholders, including The Brit School and the Crystal Palace Foundation were encouraged to share The Crescent Secondary’s posts across Facebook and Twitter, utilising the power of their existing audiences to boost exposure.

This was a great project to be involved in and we look forward to working with The Crescent Secondary should their application to open the new school be successful.