Nothing beats seeing your school in person, but that may not be possible at this unusual time. That’s why it is essential that you have a really comprehensive promotional video.
Smarter Reach takes away the headache of putting a great video together and, whilst every school will have its own approach and ideas, a typical promotional video may contain a mixture of the following elements:
- Message from the Headteacher,
- keynote interviews with members of the Senior Leadership Team,
- tour of your school,
- Q&A Session,
- Head student welcomes,
- parent and student testimonials,
- taster classes along
- moving images of your school at work.
A pre-recorded video is an extremely cost-effective option that can be filmed at any time during the school year. Once completed and hosted on either your YouTube or Vimeo account, it is a simple matter to embed your video on your school website.
There are many advantages to a pre-recorded promotional video: you can do as many ‘takes’ as needed to get your desired results, it can be branded for consistency and maximum impact, it can incorporate existing photos, parents can view it at their convenience and, lastly, hosting it on your school website will help with your SEO (search engine optimisation).
If you are interested in recording a school promotional video, contact us now. See examples of our videos we’ve produced in the past HERE. (Please note: we have half a dozen videos currently in production, so do please check back here again soon!)
Virtual Open Days
If you want to go one-step further, you could consider a series of Virtual Open Days for students and their parents, enabling them to explore your school from the comfort of their home. Many of you will have had upcoming Open Days planned for your school, but with the unforeseen impact of COVID-19, a public event is no longer an option. However, that doesn’t mean you can’t invite parents to explore your school online. With a Virtual Open Day, you can do just that.
Aside from how comfortable you and your team are with technology – your budget will also impact your decision when taking your Open Day online.
A virtual open day will give parents a ‘real’ feel for your school. They can take a tour of your campus and accommodation; meet staff and students; and ask anything and everything they want to know.
The first step in going virtual with your Open Day is to decide what you’d like to share. What did you already have planned for your live event and what have you previously done at Open Days? Try not to think of the logistics at this stage, just make a list of your desired itinerary and remember that Smarter Reach will be there to help you through every stage of the process.
If you have any further enquiries about promotional videos in general or with virtual open days, please get in touch with us.
Good luck. We look forward to visiting your school online!