Rapid Visibility, Real Results: How Archbishop Lanfranc Academy Boosted Awareness and Open Morning Attendance in Just 9 Days

When Archbishop Lanfranc Academy approached Smarter Reach, they needed support fast. With only nine days until their open morning, the school wanted to raise awareness of their strong “Good” Ofsted rating and make sure local families knew exactly what the academy had to offer.

The timeframe was short, the objectives were clear and the impact needed to be immediate.

Building momentum from a standing start

The school did not have established social media channels, so our first priority was to create a digital presence that could work hard right away. Within hours, we launched brand-new Facebook and Instagram accounts, designed to reflect the academy’s ethos and build trust from the outset.

Alongside this, we planned a focused Meta campaign aimed at maximising visibility in the local community before the open morning.

A targeted campaign designed for speed and reach

With a tight budget, we developed a consistent set of creative assets designed to deliver high impact with minimal time:

• Two 40-second video reels presenting the school’s environment, values and strengths
• A bold event graphic to promote the open morning
• A fully managed Meta campaign reaching families in the academy’s core catchment area

Every element was built to raise awareness of the school’s “Good” rating and encourage families to visit in person.

Strong digital performance in under two weeks

Despite the short lead time, the campaign delivered excellent reach and engagement across both new channels.

Key results:

⭐ 222,000 total views
⭐ 44,992 individual viewers
⭐ 10,500 3-second views
⭐ 4,000 video thru-plays
⭐ 1,252 Facebook interactions
⭐ 137 Instagram interactions

And most notably:

⭐ Facebook followers grew from 0 to 37
⭐ Instagram followers grew from 0 to 70

This gave the school an instant digital foundation that will serve them well beyond the campaign.

A stronger open morning turnout

While the school didn’t have comparative data from previous years, they reported a “considerably better turnout” at their open morning and positive engagement from local families.

For a school with no prior social media presence and less than two weeks to build momentum, this result demonstrates how a focused, high-quality campaign can create meaningful visibility at speed.

Quick execution, lasting benefits

Although the timeline was tight, this project highlights the power of:

• clear messaging
• strong creative
• targeted Meta advertising
• fast-paced campaign delivery
• consistent branding across new platforms

Archbishop Lanfranc Academy now has an effective social media foundation, awareness of their “Good” rating is growing locally and the school has renewed confidence heading into the next admissions cycle.

If your school needs to boost awareness quickly, strengthen digital presence or support upcoming open events, Smarter Reach can help you deliver meaningful results – even with short turnaround times.