Refreshing Kempsford Primary School’s Website: A Smarter Approach to Modernization
Seven years ago, Smarter Reach developed a website for Kempsford Primary School, creating a digital presence that mirrored the school’s commitment to educational excellence. As with all technology, however, time demands evolution. Recently, Kempsford approached us with a request not for a complete overhaul, but for a thoughtful refresh of their existing site.
Understanding the need to keep the essence of the site intact while injecting a modern flair, we embarked on the update. Our goal was simple: correct the inadvertent errors that had crept in over the years through various updates by school staff, and implement strategic enhancements to ensure the website reflects current web standards and aesthetics.
This wasn’t about reinventing the school’s digital identity, but rather refining and optimizing it. We focused on enhancing usability and visual appeal, updating the layout to be more intuitive and aligning the visual elements with modern design trends. The result is a website that retains its familiar feel but looks and operates more cleanly and efficiently.
This project exemplifies our approach at Smarter Reach: adapting to our clients’ evolving needs while respecting their original vision (and keeping costs manageable). Sometimes a refresh is all that’s needed to bring a website back to its peak performance.
Visit Kempsford Primary School’s updated website to see how subtle changes can make a significant impact: Kempsford Primary School.