At Smarter Reach, we pride ourselves on crafting bespoke digital solutions that align with our clients’ unique visions. Our recent collaboration with PurpleUC, a provider of unified communication solutions, exemplifies this commitment.
The Challenge
PurpleUC sought to revamp their online presence with a cutting-edge, modern, and tech-forward website. Their objectives included intuitive navigation, engaging animations, and an aesthetically pleasing design that would resonate with their tech-savvy audience.
Our Approach
Understanding the critical role a website plays in reflecting a company’s ethos, we embarked on creating a site that encapsulated PurpleUC’s innovative spirit. Key steps in our process included:
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Platform Selection: We chose WordPress for its flexibility and user-friendly interface, ensuring that PurpleUC could easily manage and update their content.
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Design and Aesthetics: Our design team focused on a sleek, modern look with a tech-centric feel. We incorporated a colour palette and visual elements that align with PurpleUC’s brand identity.
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Navigation and User Experience: Prioritising user experience, we structured the site with clear signposting and intuitive navigation paths, enabling visitors to find information effortlessly.
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Dynamic Animations: To enhance engagement, we integrated subtle animations that bring the site to life without overwhelming the user.
The Result
The culmination of our efforts is PurpleUC’s new website, a harmonious blend of form and function. The site not only meets but exceeds the initial objectives, offering visitors an immersive and informative experience.
