Blog
Marketing for a New School Application
Smarter Reach was asked to help The Crescent School publicise its application to the Department for Education to open an 11-18 Secondary School in Croydon, with a brief to raise awareness, advertise events information and produce high quality hard copy marketing...
School websites that deliver a better user experience
It’s not often that parents take the time to put pen to paper / fingers to keys to express their enthusiasm for a new school website but that is exactly what happened when Kensington Avenue Primary School launched theirs. Smarter Reach’s brief was to design a website...
Bad weather communications and school closures
With recent snowfall across large parts of the UK, the one question asked by many parents was, “Is our school open?” Whilst some schools rely upon “calling trees” or local Council communications in the event of a Snow Day closure, there are far more efficient ways to...
Marketing for Schools… it’s what we do!
With years of experience in the education sector, the team at Smarter Reach knows what it takes to effectively market your school, academy or Trust. From the way you showcase your school premises to how you communicate with parents, we have it covered. We offer every...
Merry Christmas from the team at Smarter Reach!
It's been our best year yet and we would like to wish all our clients and soon-to-be clients a very Merry Christmas and a Happy New Year. We very much look forward to working with you in 2017. All the Best, Ana and Vicky
Promotional Flyers for Schools
How do you currently communicate your school’s success to the wider community? Perhaps you want to spread the news of excellent results or publicise a community event. Some schools struggle with communication beyond notes in children’s book bags. Smarter Reach can...
Is your school’s website meeting the needs of parents?
In a recent study by Web Foundry, a majority of the 1,000 parents surveyed reported that the quality of their school’s website needed improvement. 20% of parents stated that the layout required improvement, while a further 20% reported that the information was out of...
Confidence in your school’s marketing
Smarter Reach is often approached by schools that require help aligning their marketing or creating a new “brand image”. Whilst staff may have ideas in mind, assistance is required to bring all the relevant elements together in a way that best represents the school or...
Providing marketing solutions for Multi Academy Trusts
Ensuring a consistent marketing message across all schools belonging to a Multi Academy Trust can be a challenge. Smarter Reach can consult, design and implement a thematic strategy that works across all media, from printed materials to digital advertising and online...
Ensuring your School Open Day is an experience to remember
When it comes to the preparation for your school Open Day, there are numerous elements to consider. Whilst your school prospectus, Open Day advertising and banners are important and will encourage people to attend on the day, prospective parents deserve a polished,...
School Prospectus – because first impressions count!
A school prospectus is an excellent way to showcase what your school has to offer from the grounds, the facilities, your school’s ethos and the overall experience offered to pupils. Professional photographs and inviting headlines can capture the imaginations of...
Are you ready for your next open day?
The summer holidays may have only just begun but it won’t be long before school is back and you are planning those all-important Autumn open days. The team at Smarter Reach can help ease the strain and ensure that your open days are a success. Consider the following:-...
Making Statistics Interesting
Let’s be honest, the word “statistics” doesn’t often ignite our interest, right? But despite our reluctance, Ofsted requires all schools to make certain statistical information available online. Our job is to find ways to make it more interesting and accessible. Take...
Bespoke Design
In addition to traditional media products (school prospectus) and online solutions (websites and social media management), Smarter Reach also caters for more bespoke requirements. One such example is a new CPD brochure commissioned by Reach4 Multi Academy Trust....
School Photography
"A picture speaks a thousand words" When we say “we have all bases covered” we mean it! Have you ever arranged to have a prospectus or other form of marketing collateral produced only to find that you had to arrange photography yourself? Have you been hit by...
